Waitrose has suspended plans to expand its partnership with the Arctic oil drillers Shell, after 12 days of intense campaigning by Greenpeace.
The UK supermarket had been considering opening new shops in Shell petrol stations across the country, but Waitrose managing director Mark Price has confirmed that these plans have been put on ice until after 2013. The supermarket has also declared its support for the creation of an Arctic sanctuary, a move that would help protect endangered species, such as the polar bear, Arctic fox and narwal, by making the polar region off limits to oil drillers like Shell.
The announcement was made after nearly 40,000 people signed a Greenpeace petition urging Waitrose to break off the partnership with Shell. Activists also sent emails, posted hundreds of messages on Facebook, and staged demonstrations in Waitrose stores, including the appearance of a life-size polar bear in Islington.
Greenpeace, which has worked with Waitrose to develop its sustainable fishing policies, said it was “shocked” that the retailer, which prides itself on its environmental initiatives, would link itself to Shell. This summer Shell tried, and failed, to drill for oil in the Arctic, after a catalogue of disasters which included breaking the oil spill response equipment during testing.
You can support Greenpeace’s campaign to save the Arctic by visiting http://www.savethearctic.org